From George’s first research to today’s product in manufacture, we have striven to deliver low-cost,
low-embodied energy and low material use.

“My role has been to assemble a team of exceptional individuals with the breadth of skills and experience to realise Whitfield’s immense potential.”
Stephen Bates, CEO
CPV- the power to progress
No one doubts the long-term role that solar power will play in electricity production. Conventional photovoltaic (PV) panels are already an accepted way of beginning to displace conventional fossil-fuels for power generation.
For solar power to become the preferred method of electricity production, it must achieve so-called ‘grid-parity’ – the mainstream cost of electricity from the grid. The solar industry currently relies on tax incentives and special tariffs to sustain the higher costs of solar electricity. Whilst this has enabled the industry to develop and provides very attractive investment opportunities, the move to
grid-parity – where the solar market can expand very rapidly – requires a step-change in system costs.
Using lenses and mirrors to focus or reflect an image of the sun onto their solar cells, concentrators have made it possible to generate the same amount of electricity as conventional PV panels but with significantly less solar cell material - which means significantly lower costs.
Leaves conventional PV panels in the shade
Concentrator or CPV products rely on creating an ‘image’ of the sun onto a small, individual solar cell. For optimum performance therefore, they need to be installed where the sun is visible practically year-round. Place CPV between latitudes 40N and 40S (approximately), where there are sufficient hours of clear sky and sunshine, and it will out-perform conventional PV panels.
Fortunately, 40N to 40S takes in the majority of the world’s landmass, including most of Spain, Portugal, southern Italy and all the Mediterranean coastal regions, positioning Whitfield’s CPV as the potential first-choice for the lion’s share of markets.
A low-cost ‘sweet spot’
CPV products are characterised by the number of times they concentrate the sun and therefore how much less solar cell area is required. Low concentration systems (LCPV) typically use 30-50% of the cell area of a compatible flat pane by concentrating between two and three times. At the other extreme are high concentration systems (HCPV) that use less than 1% of the flat panel cell area with concentration levels of several hundred times.
These HCPV units tend to use the more efficient but expensive III-V cell material rather than silicon. Whitfield has developed a medium concentration device that uses only 2½% of the silicon used by a compatible flat panel – therefore identifying a ‘sweet spot’ for low-cost energy generation.
Compact, compliant, competitive
CPV systems tend to be large and heavy, relying on hydraulic drive mechanisms and precision engineering to achieve high-accuracy tracking. And the result? More raw material is used and installation is restricted to green-field sites where large underground concrete foundations are needed for support. This type of device is also affected by ground creepage.
But like a breath of fresh air, Whitfield Solar’s system is lightweight and thanks to its proprietary closed-loop tracking and low wind-loading, it can be easily installed in a variety of locations. Each one of our units automatically aligns itself to the sun even if there is ground movement or the unit is repositioned after installation.
Whitfield’s revolutionary platform is highly flexible, not restricted to one cell technology and is low-cost. As other cell technologies become cost-competitive, we will remain one step ahead by designing devices that reduce energy costs even further and offer greater levels of energy-density - desirable where space is limited.
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telephone: +44 (0)118 926 4000
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Whitfield Solar Ltd
Webb’s Court
8 Holmes Road
Earley, Reading
Berks, RG6 7BH
United Kingdom
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telephone: +34 (629) 237 656
fax: +34 (91) 577 5542
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Whitfield Solar
The renewable energy arena was revolutionised in 2004 when Whitfield Solar was formed.
The company was created to commercialise three decades of research into low-cost solar concentrators by Dr George Whitfield from the University of Reading and to tap into the wealth of opportunities this pioneering technology offered.
Dr Whitfield was joined at the Solar Concentrator Group by fellow founders Dr Roger Bentley and Dr Clive Weatherby. They focussed on developing the most cost-effective PV concentrator systems by optimising of the size of optical aperture and concentration ratios.
The research at Reading not only modelled the relationship between concentration, aperture size and cost but addressed the realities and challenges of manufacture.
Whitfield’s CPV technology competes with flat-plate photovoltaic (PV) products on four levels: lower cost, lower weight, lower embodied energy and lower-tech manufacturing processes.
Using a fraction of the surface area of silicon solar cells that conventional PV panels requires, Whitfield’s product takes the sun’s energy and concentrates it via an array of Fresnel lenses. This process therefore protects our customers from potential shortages of solar silicon and solar glass, both of which threaten the PV industry.
Although tried and tested solar silicon was used for Whitfield’s launch product, our platform is designed to accept other cell technologies - but only once we are confident our customers will be provided with a better combination of overall cost and output.
By creating a system that relies on a range of highly efficient, but proven, manufacturing technologies, Whitfield Solar can transfer the benefits of engineering excellence to a CPV product whilst opening the door to the enormous cost savings that are associated with these high-volume techniques.
Unlike other approaches to alternative concentrators, our core components will be manufactured in multi-million quantities, even at quite modest overall product volumes, ensuring significant economies of scale.
Not surprising then, that Whitfield’s talented development team are drawn from Europe’s automotive, consumer electronics and domestic appliance industries.
We like a challenge
Knowing how to make things work is what we do.
Whitfield Solar’s talented team of engineers and technologist are recruited from high profile brands such as BMW, JCB, Philips and McLaren. We believe in applying proven engineering solutions to the new challenges of solar power and Whitfield offers every team member the opportunity to put their experience into something truly exciting,
innovative and above all, worthwhile.
The company is built on firm foundations and brings more than three decades of solar power expertise to the renewable energy arena. Founder Dr George Whitfield, produced one of the first PV solar concentrators more than 30 years ago. Whitfield’s mission is to make solar power reliable and accessible. Bringing responsible power to the remote communities of India is just as important to us as contributing to the EU targets for carbon reduction.
Fortunately George Whitfield’s research found a common solution to both problems.
Stephen Bates CEO
"Our vision is to create solar products that can be manufactured by existing factories around the world"
A Cambridge Engineer with 10 years experience in NPD (new Product Development) followed by an award winning MBA from Cranfield in 1995. Subsequent technology strategy roles with Sagentia, Arthur D. Little and Marks and Spencer led to his appointment as UK CEO of ANGLE plc in 2004 where he was instrumental in setting up the first Carbon Trust incubator. He joined Whitfield as CEO in 2007.
Dr Clive Weatherby Director, CTO
"It's wonderful to see the early concepts being brought to life as thoroughly engineered and tested commercial products"
1st Class hons Degree in Cybernetics & Control Engineering from the University of Reading in 1995. PhD in Solar Concentrators under the late George Whitfield. UK Lighting Buyer - Habitat Designs, Head of Sales, Operations and Technology at Solar Century. Only solar member of Chief Scientists think tank on energy policy and participant on numerous DTI trade missions (Japan, USA, Spain, Portugal). Founder CEO of Whitfield Solar.
Ian Collins Project Director
“Using the best of automotive design and development practices, we have engineered an inherently robust, reliable and cost-effective product”
A UMIST Electronics Engineer with an MSc from Warwick in Engineering Management. A total of 18 years in the automotive industry with Rover/BMW and then (from 2000) with McLaren taking project management responsibility for the electrical systems of the SLR road-car development for Mercedes. Joined Whitfield in 2007.
Hamilton Scanlon Manufacturing Director
"Working with world-class suppliers, Whitfield is able to fast-track manufacturing automation to deliver the most cost competative product to the market"
Over 25 years operational experience covering research, product development and manufacturing operations for start ups and blue chip companies. Held a number of senior management roles in international organisations including Philips Consumer Communications and Psion PLC. Wide experience of working with and establishing off shore manufacturing capability and supply chain pipeline in regions including India, China & South America
Sylvain Chonavel Engineering Director
"You know you've achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away." Antine de Saint-Exupéry
Engineering degree from the French "Ecole des Mines" with a more recent MBA from Heriot-Watt University in Scotland. 19 years of experience in product development, working in both the aeronautical and automotive industries spanning Europe, South Africa and America holding positions from Development Engineer to Enginering Director.
Allan Braby Finance Director
A London Business School MBA who is also an FCMAAccountant with a first degree (LLB) in Law. A career that combines major blue chips including Barclays, ICL-Fujitsu, Eastern Electricity and Marconi along with experience of a number of small start-ups including being a founding shareholder in two ventures, one of which raised circa £40m. Recently Allan was Managing Director of Commensus a Barclays subsidiary and prior to this was Head of Commercial, Economics & Business Development in a Nuclear Industry joint venture. Joined Whitfield in 2009.
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